The Summer Break: Fuze Tea sets up an experiential complex in Eilat
For three days, Zion Beach in Eilat will turn into the brand's summer complex, with a pouring bar, refreshment corners, games, photo stations, and various activities for all beachgoers.
The intense heat of late July brings with it not only high temperatures but also an opportunity for a unique refreshment in the south of the country: the popular iced tea brand Fuze Tea announces the establishment of a unique, experiential summer complex at Zion Beach in Eilat.
The complex is expected to operate for three days, between July 29 and July 31 (Wednesday to Friday), and will be open freely to all beachgoers during operating hours.
The official goal is to offer visitors a place to take a break from the scorching sun, find shade, refresh, and enjoy the season's signature flavor.
At the center of the brand's summer activity this year will be the Fuze Tea watermelon-flavored drink, which was first launched last year and achieved great success. The refreshing drink will accompany the visitors' experience throughout the days of the activity and will be served extra cold.
In the well-equipped complex, visitors will be able to enjoy a designed pouring bar, shaded refreshment and seating areas, designated photo stations, and a photo swing for sharing on social networks. In addition, various board games such as backgammon and Jenga will be placed on-site, alongside a gaming station and distribution of branded merchandise.
According to the activity schedule, leading content creators and social media influencers are also expected to arrive at the complex and spend time together with the vacationers.
The company stated that the activity is part of Fuze Tea's broad summer campaign, based on the idea of taking a break during the day and upgrading leisure moments in the hot season. Between the sea, the sun, and the entertainment, the complex invites visitors to stop for a moment, slow down, refresh, and return with renewed energy.
Entrance to the complex is completely free and intended for ages 16 and up.
Full activity details:
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Location: Zion Beach, Derech Peamei HaShalom 10, Eilat.
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Dates: July 29–31, 2026 (Wednesday to Friday).
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Operating hours:
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Wednesday and Thursday: 14:00–19:00
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Friday: 11:00–16:00
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