Egypt's 'Bad Coast': Luxury Paradise Becomes a Battleground

Egypt's northern coast, once a symbol of luxury, is facing public backlash. Property owners are protesting against strict entry rules, high fees, and limited beach access, sparking a wider debate about foreign investment and the privatization of public spaces.

YnetAuthor: ליאור בן ארי
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Egypt's 'Bad Coast': Luxury Paradise Becomes a Battleground
Photo: Ynet / צילום: ירון ברנר

The northern coast of Egypt has become one of the country's most significant tourist destinations. In recent years, the region has seen significant expansion, with luxury hotels and projects built to cater to the wealthy, while the majority of Egyptians struggle with a difficult economic reality.

The coastal areas, particularly between the new city of El Alamein and Ras El Hekma, are referred to by some as the "bad coast" due to high prices, strict entry rules, and the fact that these places are intended only for the wealthy, who reportedly make up no more than one percent of the population. Public criticism is directed not only at the high costs but also at foreign investments, with some arguing that the state is losing its land to foreign companies in an attempt to escape the economic crisis.

Troubles in Paradise

While it initially seemed that wealthy Egyptians were enjoying their vacation homes, recent reports indicate otherwise. Property owners have revealed rules that are difficult to comply with, including restrictions on hosting guests and accessing beaches. For instance, it was reported that a $3,000 membership fee is charged for just three visits to the El Alamein Hotel beach, part of the "Marassi" resort, which is currently owned by the UAE.

Property owner Hanan Al-Sharawi stated that she cannot host guests, even family members. Similarly, lawyer Nihad Abu El-Komsan reported being denied beach access while visiting friends who own property at one of the resorts, noting that even the owners themselves are charged extra to bring guests.

Legal Challenges and Political Discourse

The management of "Marassi" claims that these procedures are intended to maintain resident privacy, regulate facility use, and prevent overcrowding. However, several property owners have turned to the courts, filing lawsuits for compensation and claiming that these new procedures violate the rights they were granted at the time of purchase. Some are even considering selling their properties.

These developments have sparked a national discourse on the question, "Who does the sea belong to?" Critics, including an Egyptian engineer quoted in local media, have accused the government of "begging for Gulf investors" and surrendering to their conditions. The use of foreign currency for services within Egypt has also fueled further debate.

Furthermore, some public figures, such as activist Gamal Wali, have attempted to link these projects to Israel, labeling them "Emirati-Israeli colonies." In social media posts, Wali claimed that "what Israel could not achieve through wars, the Egyptian authorities are transferring to it through the UAE," highlighting the intense political sensitivity surrounding these foreign-backed developments.

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