The end for 'BananaHot'? The dramatic letter that entangled Neta Alchimister

A new storm in the fashion world: the swimwear brand "BananaHot," owned by model and businesswoman Neta Alchimister and her partner Noa Beny, recently received a warning letter before legal proceedings from the company "Savana." In the letter, sent through the company's lawyer, it is claimed that "BananaHot" allegedly copied the design of one of their swimsuits.

According to the claims in the warning letter, the company "Savana" launched the "Olive Green" swimsuit model in July 2025, while about a year later, "BananaHot" launched a model named "Kyma Olive Peridot."

In the competing company, they claim, according to reports in "ForReal," that a comparison between the two shows a substantial similarity in silhouette, cut, olive-green shade, and even in small details like the golden beads at the ends of the strings. Consequently, the company demanded the removal of the product from shelves, the cessation of marketing, and the receipt of a report on sales data.

However, on the other hand, sources in Alchimister's circle present a completely different picture. According to them, not only is this not a case of copying, but the model in question has been sold at "BananaHot" since 2021—years before the launch of the competing company.

Issues of copyright and imitations in the fashion world are nothing new, especially in the swimwear industry where cuts and design elements sometimes overlap. In many cases, claims of this type end in mutual clarifications or a settlement out of court, especially when one of the parties manages to prove proven priority over the design.