Modest fashion chain opens new branch in Israel: clothing from only 30 shekels
The Shira Hadasha chain, which until now operated only street-level branches, marks a significant milestone and launches its first-of-its-kind pop-up store at Ofer HaKanyon HaGadol in Petah Tikva.
The modest fashion chain Shira Hadasha is launching its first-ever pop-up store at Ofer HaKanyon HaGadol in Petah Tikva. The store will operate for approximately six months, marking the brand's debut in the shopping mall sector. Previously, the chain had operated exclusively through 9 street-level branches.
The new pop-up store offers a curated shopping experience with collections that are refreshed weekly. Shira Hadasha caters to women seeking up-to-date fashion that adheres to principles of modesty. The wide range of clothing covers daily wear, Sabbath attire, and event outfits, blending contemporary trends with traditional values.
Shira Hadasha branch (Photo: PR)
Alongside the styles, the chain maintains accessible price points: dresses start at 70 shekels, skirts at 50, t-shirts at 30, blouses at 50, and jackets at 80 shekels.
Naomi Siman-Tov, CEO of Ofer HaKanyon HaGadol in Petah Tikva, stated:
"This move is a significant milestone for the brand as it enters one of Israel's leading shopping malls for the first time. Shira Hadasha is a rapidly growing Israeli brand that offers a unique mix of fashion, quality, and values. We are constantly working to enrich our brand mix and bring our audience the most sought-after and innovative labels."
Eyal Gadalia, CEO of the Shira Hadasha chain, added:
"Over the past year, Shira Hadasha has undergone a significant strategic and branding renewal. We are thrilled to enter Ofer HaKanyon HaGadol, one of the strongest shopping centers in Israel. This is a key milestone in our growth and our mission to make modest fashion accessible to new audiences."
Beyond retail, the chain hosts content meetings, lectures, and community activities, based on the philosophy that fashion is a powerful tool for self-expression, confidence, and connection to one's values.
