The 'Boom' stock chain slashes prices on school supplies: for only 1 shekel
The back-to-school season is at its peak and competition between chains is intensifying, as the stock chain launches a special promotion offering a long line of basic stationery, pencil cases, and bags at the surprising price of one shekel.
The race for school supplies has already begun, and the 'Boom' stock chain is trying to attract parents and children with one of the most prominent back-to-school promotions of the period. As part of the new campaign, the chain offers a line of products at a price of only 1 shekel per unit, with the goal of easing the expenses of preparing for the start of the school year.
According to the chain's publication, among the products sold for 1 shekel, one can find pencil cases, stencils of 20 units, a pack of 12 colored pencils, sharpeners in two colors, glue stick packs, colored marker packs, scissors, liquid glue, tweezers for erasers, a ruler 15 or 30 cm long, wax crayons, as well as packs of 500 white notes.
Alongside the promotions on stationery, the chain also presents a wide variety of bags and backpacks intended for kindergarten children and students. The advertisement shows branded models and plain models in a variety of colors and designs, as part of the preparation for the back-to-school season.
The chain chose to highlight the message 'Returning to school at BOOOM prices', with the 1-shekel price tag on selected products at the center of the campaign.
The back-to-school season is considered one of the most competitive periods in the retail industry, as stock chains, office supply stores, and retail chains compete among themselves through deep promotions and discounts on basic products. This year, the trend of price reductions is also prominent, as many chains launch aggressive promotions with the goal of attracting consumers in the period before the opening of the school year.
