Ferrero Launches Minecraft Edition of Kinder Joy Across Israel

Ferrero, one of the world's largest packaged sweet food companies, is launching the new Minecraft edition of Kinder Joy, combining the beloved taste and surprise experience of Kinder Joy with one of the world's most popular gaming universes.

The new edition invites children, teenagers, and Minecraft fans to enjoy a gaming and collecting experience inspired by the game's iconic world. The series has been available since September across supermarket chains throughout Israel.

A Double Experience of Taste and Play

Every Kinder Joy egg offers a double experience of taste and play: one half contains a smooth blend of milk and cocoa creams with two crispy wafer balls, while the other half reveals a surprising toy. The connection between the two worlds is designed to bring the characters and atmosphere associated with Minecraft out of the screen, creating a play experience to share with friends and family.

The launch appeals not only to families but also to gaming fans, for whom Minecraft has become a significant part of gaming and entertainment culture. By combining a familiar and beloved world with the Kinder Joy experience, the new edition creates a bridge between gaming, surprise, and shared experiences.

"We are thrilled to bring the encounter between Kinder Joy and the iconic world of Minecraft to Israel," says Roaya Yacoubian, Kinder and Schokobons brand manager at Ferrero Israel. "The connection between the two brands allows us to continue offering the taste and surprise experience of Kinder Joy in a new, relevant way that connects to the worlds of gaming, imagination, and friendship."

Digital Integration and Availability

Additionally, Kinder Joy is expanding the Minecraft experience into the digital realm. By scanning the QR code appearing on leaflets and cards attached to the toys, fans can enjoy a unique digital experience inspired by the gaming world and continue playing even after opening the surprise egg. Alongside this, the Kinder website features a new digital toy catalog showcasing the complete Minecraft collection, including characters, cable-hanging blocks, and various other accessories.