JLR Legal Action Seeks to Block European Launch of BYD Ti7 Crossover

Jaguar Land Rover is taking legal action to block the European rollout of the new BYD Ti7 plug-in hybrid crossover, alleging intellectual property theft and unauthorized design replication.

JLR Legal Action Seeks to Block European Launch of BYD Ti7 Crossover
Photo: Unsplash / ido006

British luxury carmaker Jaguar Land Rover has launched legal action to block the European launch of the BYD Ti7, a new seven-seat plug-in hybrid crossover developed by China's BYD Company.

According to reports published by The Times, court-appointed representatives acting on behalf of JLR conducted a raid on BYD's corporate offices in the Netherlands, seizing digital records intended to serve as evidence of intellectual property infringement.

JLR executives suspect that BYD dismantled a Land Rover Defender to replicate both its exterior styling and proprietary onboard technologies. While specific technical details remain under investigation, comparisons have focused on the vehicle's overall silhouette, which features a flat hood, a floating roof design, upright rear pillars, and a stepped shoulder line.

The legal dispute has already delayed the planned introduction of the BYD Ti7 to European and regional markets, including Israel, where the model was scheduled to debut this year. Meanwhile, the crossover continues to post strong sales figures in the domestic Chinese market amid growing scrutiny over design similarities among imported Asian utility vehicles.

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