Isrotel Opens Dizengoff 99 Urban Hotel in Tel Aviv Following Major Renovation
Isrotel has launched the Dizengoff 99 hotel in Tel Aviv following an 8-year renovation costing over 250 million shekels. The urban design hotel features 122 rooms, a rooftop infinity pool, and a restaurant led by chef Haim Cohen.
Isrotel hotel chain has officially opened the Dizengoff 99 hotel in Tel Aviv in mid-July, following eight years of rigorous renovation and conservation works. The total cost of establishing the hotel is estimated at more than 250 million shekels. This marks the chain's sixth property in Tel Aviv and part of its Isrotel Design collection, which features urban boutique hotels located in prime city centers.
Design and Architecture
The hotel spans eight floors, including two and a half stories added under strict conservation guidelines by Bar Orian Architects. Situated at the corner of Dizengoff 97 and 99, just a minute's walk from Dizengoff Square, the property offers immediate access to public transportation and the city's vibrant urban core. The reception desk is uniquely located on the seventh floor, featuring a lounge bar, seating areas, and narrow balconies overlooking the Tel Aviv skyline.
Rooms and Amenities
The property comprises 122 compact rooms ranging from 16 to 20 square meters, designed for travelers seeking a central and accessible stay. Rooms feature low Japanese-style double beds, Nespresso machines, large televisions, and bathrooms finished with terrazzo tiles. The eighth floor features an infinity rooftop pool surrounded by sunbeds, offering sweeping views of the metropolis.
Dining Experience
The ground floor hosts the Dizengoff 99 restaurant and bar, led by renowned chef Haim Cohen, serving both hotel guests and the general public. Breakfast is served a la carte to the table, featuring a selection of starters, a main course, two coffees, and fresh juice. In the evenings, the venue operates as a Japanese bar, with an Italian restaurant scheduled to open in November. Weekday club member rates start at 603 shekels, while weekend rates begin at 690 shekels.
