2 Million Shekel Investment: Veteran Bakery Chain Opens New Branch
The "Maafe Neeman" chain has inaugurated its 69th branch nationwide, backed by an investment of over 2 million shekels. The CEO promises a new culinary experience and special promotions throughout the coming month.
The veteran Jerusalem-based bakery and cafe chain, "Maafe Neeman", has celebrated the opening of a new flagship branch at the Ofer Hadera mall. This event marked the launch of the chain's 69th branch nationwide, established with an estimated financial investment of over 2 million shekels. The gathering featured the unveiling of the new concept branch, where guests enjoyed a festive reception and tastings of pastries, cakes, salads, and fresh sandwiches.
Ben Davash, CEO of Ofer Hadera mall, welcomed the expansion:
"We are delighted to have the "Maafe Neeman" chain join the mall as part of several significant improvements currently being implemented for our customers. We are confident that this new branch will soon become one of the most popular and beloved spots in the city and the surrounding area."
Ofer Neeman, one of the chain's owners, reflected on the family business's growth:
"For us, this new branch is a continuation of a family legacy built over many years, driven by a deep love for baking, food, and our customers. We have brought to the center of Hadera everything that defines "Neeman": on-site baking, homemade flavors, a wide variety, and accessible prices, with a special focus on celebrating pastries and challahs ahead of the Sabbath."
Following the ceremony, the chain's CEO, Yaniv Ruham, opened the branch to the general public. In honor of the launch, visitors will be able to enjoy a wide range of special offers and discounts throughout the coming month.
