H&M Launches Full Beauty Line in Israel
Starting September 1st, H&M's viral beauty collection will be available in six selected stores across Israel, with prices ranging from 19.90 to 149 shekels.
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From the moment the H&M beauty line appeared in flagship stores in Europe and the USA, makeup and skincare enthusiasts in Israel watched with envy. Now, the patience has fully paid off; the Swedish fashion giant is taking the next expected step and bringing its beauty collection in a full and official version directly to local branches.
Following the success of the brand's perfume line, which was launched in Israel about two years ago, the chain has decided to go all in. Starting September 1st, the beauty category will land in six selected stores across the country, alongside partial distribution of products in other branches.
The offered line is particularly wide and diverse, including facial and skincare products, eye and lip makeup, nail products, and stylish grooming accessories. The most joyful news is the accessible price tags, which will range from 19.90 to 149 shekels.
Alongside classic base products like delicate eyeshadows and shiny lip glosses, the collection is characterized by a strong emphasis on viral trends that star on social media:
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A dual bronzer and highlighter stick
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A plumping lip liner
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Colored mascaras
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Various photogenic accessories
There is no doubt that H&M's entry into the beauty field in Israel is going to refresh the local market and offer a chic alternative at affordable prices. If you love experimenting with new products and keeping an updated skincare routine, you should mark September 1st in your calendars and clear some space on the shelf.
