He won't go hungry: LeBron James' economic empire

The star gave up 92% of his salary to join Philadelphia, but with $1.7 billion in career earnings, it is hard to say he took a financial risk.

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He won't go hungry: LeBron James' economic empire
Photo: צילום: Walla.co.il

LeBron James decided to forgo tens of millions of dollars to join Philadelphia, but it is hard to say that the dramatic pay cut will bother him much. The 41-year-old star signed a two-year contract worth only $8 million, including a player option for the second season, thereby agreeing to a reduction of about 92% compared to the $52.6 million he earned in the previous season.

The salary he will receive in the 2026/27 season is expected to be his lowest since his rookie season, when he earned $4 million. However, during his 23 years in the NBA, James has built an economic empire almost unprecedented in the world of sports. His total earnings since turning professional in 2003 are estimated at $1.7 billion, a figure that places him fourth all-time, after adjusting for inflation, behind Michael Jordan, Tiger Woods, and Cristiano Ronaldo.

Of this amount, about $550 million came from NBA salaries after deductions, while about $1.15 billion came from sponsorship deals, merchandise, commercial rights, and media activities. According to Forbes, his personal wealth is currently estimated at about $1.4 billion. Already in 2022, he became the first active player to reach billionaire status, and today he is one of only four active athletes to have reached this threshold, alongside Cristiano Ronaldo, Lionel Messi, and Tiger Woods.

Even at an advanced age, LeBron remains one of the highest-earning athletes in the world. In the 2025/26 season, he returned to the top of the NBA earnings ranking, with an estimated income of $132.6 million, of which about $80 million came from off-court activities. In the last 12 months alone, his non-salary income totaled $85 million, the second-highest figure among active athletes after baseball star Shohei Ohtani.

LeBron led the overall NBA earnings list for 11 consecutive years until Steph Curry overtook him in the 2023/24 season thanks to an upgraded contract extension with Under Armour. Before Curry, the late Kobe Bryant was the last player to finish above LeBron in the rankings, back in the 2012/13 season.

Direct income from basketball also tells the story. Throughout his career, James has accumulated $581.3 million in salaries, more than any other player in history, ahead of Kevin Durant with $501 million and Steph Curry with $470 million. The fact that he changed teams several times — from Cleveland to Miami, back to Cleveland, and later to Los Angeles — sometimes prevented him from maximizing his salary due to NBA rules that reward players who stay with their teams. In fact, only in the 2016/17 season did he hold the highest salary in the league.

At the same time, the star has expanded his business activities over the years. Alongside sponsorship agreements with brands such as Hennessy, Richard Mille, and DraftKings, he also invested in the fitness device company Whoop, which recently raised $575 million at a valuation of more than $10 billion. The amount of his personal investment was not disclosed, but it joins a long line of holdings and deals that have made him much more than just a basketball player.

Therefore, although the contract with Philadelphia seems almost symbolic relative to his status, for LeBron it is a professional decision rather than an economic one. He has already made it clear that the goal is one last attempt to win a championship, and at age 41, he can afford to give up the big money to chase a fifth ring.

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