Harry Potter Arrives in Tel Aviv: A Massive Free Pop-Up Experience
To celebrate the 25th anniversary of the first film, an official Harry Potter pop-up will open at Dizengoff Center featuring interactive photo booths, family activities, and exclusive discounts.
In honor of the 25th anniversary of the release of "Harry Potter and the Sorcerer's Stone," a temporary pop-up inspired by the Wizarding World will open at Dizengoff Center in Tel Aviv. The complex will operate from August 23 to August 31, 2026, managed by Bruria in collaboration with Warner Bros. Discovery Global Products.
Visitors will find a wide range of official merchandise, including toys, collectibles, apparel, and stationery. Additionally, a collaboration with Colgate will debut a new series of toothbrushes and color-changing toothpaste, available for purchase at a dedicated Super-Pharm stand.
Beyond shopping, the venue will host activities for the whole family, including crafts and children's quizzes. The complex will feature photo booths inspired by the films. As part of the "Hogwarts Stations Challenge," participants will navigate between stations, take photos, solve riddles, and collect stickers on an activity postcard. Those who complete the challenge will unlock promotional pricing on various items:
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Funko Pop figures: 25 NIS (instead of 39.90 NIS)
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Wands: 29.90 NIS (instead of 49.90 NIS)
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Harry Potter figures: 29.90 NIS (instead of 69.90 NIS)
Dan Filc, CEO and co-owner of Dizengoff Center, stated:
"We are proud to host the 25th-anniversary celebrations of Harry Potter and bring an international, elaborate, and extraordinary experience to Israel."
He added that the event aims to bridge retail, entertainment, and fan communities, building on the success of the official brand festival hosted at the center five years ago.
The complex will be open Sunday through Thursday from 10:00 to 20:00, and Friday from 9:30 to 15:00. Admission and activities are free of charge.
