Geshem Holdings Launches NAYA Residential Project in Mitzpe Ramon
Geshem Holdings is launching NAYA in Mitzpe Ramon, a new residential project featuring over 400 housing units, including boutique apartments and private villas with pools starting at 3.49 million shekels.
Geshem Holdings is launching NAYA, a new residential project in Mitzpe Ramon comprising over 400 housing units across two separate compounds marketed as a single development. Located in the town's new neighborhood, the project features 364 apartments in five-story residential buildings alongside nearly 50 private villas, each equipped with a private backyard swimming pool. This launch marks the company's entry into entrepreneurial activity in Mitzpe Ramon as part of its ongoing expansion across southern Israel.
Desert Resort Living Concept
The NAYA project is designed around the 'Desert Resort Living' concept, blending resort-style amenities with permanent residential environments. The low-rise compound includes single-story, two-story, and duplex villas with built-up areas of up to 250 square meters. Prices for the detached homes start at 3.49 million shekels.
The second residential compound consists of five-story boutique buildings offering 3 to 6-room apartments ranging from 80 to 160 square meters. While both complexes are marketed under the NAYA brand, they offer distinct housing products combining multi-family construction with private homes featuring outdoor spaces and swimming pools.
Expanding Southward
The project integrates into a new neighborhood featuring open spaces, parks, educational institutions, commercial centers, and leisure facilities. Sean Shaul Netaneli, Deputy CEO of Marketing and Customers at Geshem Holdings, stated that Mitzpe Ramon offers a unique combination of desert landscapes and open spaces, aligning with the company's long-term strategy to expand housing supply in Israel's southern and northern regions.
The project adds to Geshem Holdings' existing footprint in the south, which includes developments in Sderot, Ashkelon, Kiryat Gat, and Dimona. The company, owned and managed jointly by Yossi Mizrahi and Shimgar Vaknin, specializes in residential development, urban renewal, and commercial real estate.
