Drama at Novolog: Oded Pozis appointed himself chairman and selected a new board of directors
A day after the control struggle was resolved, the chairman and board of directors of Novolog resigned. Oded Pozis, representing the controlling shareholder family, has been appointed chairman, with Ofer Linczewski, Doron Sela, and CPA Sagi Kaduri joining the board.
Novolog has announced a major reshuffle of its board of directors. Oded Pozis, representing the company's controlling shareholder family, will serve as chairman, replacing former Tnuva CEO Arik Schor. Joining the board alongside him are Ofer Linczewski, Doron Sela, and CPA Sagi Kaduri. The company continues to be managed by Aviad Bossi.
The changes follow the resolution of a power struggle at Novolog. The Pozis family held a 26% stake, but tensions escalated after Oded Pozis, a third-generation founder, took an active role in the company's leadership. Pozis accused the board of presiding over a sharp decline in the stock price and withholding information.
Late last week, Novolog received an investment proposal from Eli Dahan, controlling shareholder of the Movement company, for 100 million shekels at a 5% premium. The deal would have diluted the Pozis family's stake and established Dahan as the dominant shareholder. Pozis alleged that the board invited the offer to preempt his attempt to replace them. To fend off the bid, Pozis purchased shares from Phoenix and the Arkin Group for 91 million shekels—a price 45% higher than the pre-conflict market value. This move increased his stake to 44%, solidifying his control and enabling the board overhaul.
Oded Pozis began representing the family's interests at Novolog last May. His background includes founding and managing the TreCapital hedge fund, as well as ventures in real estate and consumer goods.
The new board members bring extensive management experience. Linczewski, currently CEO of the Gadot Group and co-founder of ValueLBH, previously headed Israel Railways, the Maman Group, and AFI Europe. Sela, CEO of the ICON Group, formerly served as CEO of the Ackerstein Group and Deputy CEO at Electra Consumer Products. Kaduri, who began his career at EY, previously served as global financial director of Strauss Water and financial and operations director at Luminis.
The new directors replace Arik Schor, Tamar Gottlieb, and Ofer Tzimchi, who resigned on Wednesday. Director Anat Gabrieli resigned earlier during the conflict. External directors Ruth Ralbag and Itzik Idelman remain on the board.
A comprehensive move to strengthen management mechanisms
Novolog, which went public in 2017, has faced significant challenges in recent years. Write-offs following pandemic-era acquisitions led to a 39 million shekel loss in 2023. In 2025, the company suffered a crisis due to a failed ERP system migration (SAP), causing operational disruptions and client attrition. In 2025, revenues reached 1.8 billion shekels—a 10% decrease—with profits dropping to 4.4 million shekels.
The Pozis family stated that they are promoting a comprehensive overhaul of the company's management and supervision mechanisms. The business plan will focus on strengthening logistics, improving operational efficiency and profitability, and optimizing work processes to drive future growth.
