Coca-Cola Faces 2.5M NIS Class-Action Lawsuit Over App Points Deletion
A class-action lawsuit exceeding 2.5 million NIS has been filed against Coca-Cola's Israeli bottler, alleging unredeemable app points, stock shortages, and sudden point resets.
A class-action lawsuit has been filed against the Central Bottling Company, the manufacturer and distributor of Coca-Cola products in Israel, over allegations that accumulated app points and caps could not be redeemed and were ultimately wiped out. The lawsuit, filed on October 4 at the Tel Aviv District Court by attorneys Doron Redei and Nitzan Gadot on behalf of a consumer, estimates the app has about one million registered users.
According to the legal filing, users can accumulate "points" and "caps" by entering codes found under bottle caps, as well as by participating in app tasks and surveys. For many months, users reportedly encountered a constant "out of stock" message in the gift store. The petitioner claims that he tried for a long time to redeem 1,311 caps he had accumulated at various times of the day, but failed to secure any gifts. Dozens of screenshots and user reviews detailing similar difficulties were attached to the request.
Alternative redemption restrictions and sudden reset
The lawsuit also claims that an alternative redemption method—obtaining beverage cans through "Mishkar" vending machines—was restricted in practice to soldiers and students stationed at IDF bases and universities, an alleged limitation that was never stated in the app's regulations or communicated to the general public.
Furthermore, the petitioner states that after contacting customer service at the end of September, he was informed that a new app version would launch on October 4, resetting all users' points. True to this warning, balances dropped to zero on October 4. The plaintiff argues this violated company terms, which dictate that points are only deleted after 180 days of inactivity coupled with a 30-day advance warning, whereas he had interacted with the app just days prior on October 1.
Demands and legal scope
The lawsuit alleges breach of contract, consumer deception, bad faith, and unjust enrichment. The plaintiff seeks to represent three groups of consumers: those whose points were deleted during the update, those unable to redeem points in the past, and those who allegedly missed out on birthday perks.
"We have not yet received the described lawsuit," Coca-Cola responded.
The petitioner requests the restoration of points, replenishment of gift inventories, financial compensation equivalent to the value of lost points, and 50 NIS per user for non-pecuniary damages such as wasted time and frustration. While the personal claim stands at 150 NIS, the total class-action scope is estimated at over 2.5 million NIS. The Central Bottling Company is required to respond within 90 days.
