With an Investment of 25 Million Shekels: Israel's Massive New Performance Complex Revealed

The toX cultural complex, spanning 4,000 square meters in Rishon LeZion, will open in September 2026. The venue features three floors with performance halls, exhibitions, and conference spaces, and will host Mergui and HaHaverim Shel Natasha during its opening weekend.

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With an Investment of 25 Million Shekels: Israel's Massive New Performance Complex Revealed
Photo: ICE / מתחם ההופעות toX (צילום סטודיו OPA)

The toMix group is launching toX, a major new cultural complex in Rishon LeZion. As one of the largest venues of its kind in Israel, it spans three floors dedicated to live performances, exhibitions, plays, and business events, backed by an investment of approximately 25 million shekels.

The toX complex covers an area of about 4,000 square meters. The first floor features a gallery hall suitable for receptions and conferences, the second floor houses the main performance hall, and the third floor—slated for a later opening—will include VIP viewing boxes.

![Visualization of the performance complex](courtesy of Studio OPA)

The venue can accommodate up to 2,000 people simultaneously. The main hall is designed for flexibility, hosting about 650 guests in a seated arrangement or up to 1,500 for standing events. The modular design allows for seamless adjustments, while state-of-the-art sound and lighting systems ensure a world-class experience for every visitor.

toX will officially open to the public in September 2026 at the G City complex (3 Lishansky Street). The opening weekend will feature performances by HaHaverim Shel Natasha, HaTikva 6, Tislam, and Mergui.

![Visualization of the performance complex](courtesy of Studio OPA)

Asaf Mor, VP of Marketing and Business Development at toMix, stated:

"We are excited to launch our new, advanced modular cultural complex in Rishon LeZion. Our vision is to create original entertainment experiences in Israel that combine music, art, and events in one place."

Mor added: "The new complex will serve as a hub for cultural experiences, connecting creators, audiences, and brands. toX offers a comprehensive, enriching experience for all visitors—from the show itself to the hospitality—setting a new standard in the Israeli cultural and events scene."

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