After being shamed for her weight: Shelly Sarbrianikov settles the score
Just a month after landing a coveted campaign, Shelly Sarbrianikov marks an unprecedented career achievement and talks about the difficulties, her relationship, and the surprising decision to get closer to religion.
Just a month after it was revealed that she was chosen to lead the campaign for the makeup and skincare brand ADAH by Ada Lazorgen, "Big Brother" star Shelly Sarbrianikov marks another career achievement. For the first time since she broke into the public consciousness, Sarbrianikov is starring on billboards nationwide, alongside an extensive presence on social media and the brand's digital platforms.
For Sarbrianikov, who arrived at the 2026 season of "Big Brother" on Reshet 13 from her home in Eilat, where she previously worked in a clothing store, this is another significant milestone on the way to establishing her status in the entertainment industry. Since leaving the filmed house, she continues to leverage the widespread publicity she gained and translate it into a series of coveted campaigns in the fashion and beauty sectors, including leading campaigns for sportswear and makeup.
Alongside professional success, life after reality TV also brings quite a few personal challenges. During her time in the house, Shelly developed a close relationship with contestant Omer Zipori, and the two continue to maintain their relationship even outside the cameras. Recently, Sarbrianikov shared with her followers on social media the difficulties of adjusting to the move from the quiet life in Eilat to the center of the country, their search for a shared apartment, and the complex feelings that accompany the loss of anonymity and the daily encounters with the public on the street.
In parallel with her work in media and modeling, Sarbrianikov makes sure to maintain openness with her audience. On sets and on social media, she courageously addressed the criticism and shaming she received regarding her appearance, while photos from her military service period revealed the physical transformation she underwent over the years thanks to a healthy lifestyle, nutrition, and training. In various interviews, she said that out of all the housemates, the only close and deep connection she maintained is with contestant Tal Tito.
Alongside all these, in recent times, Shelly has been sharing a personal process of getting closer to religion and spirituality. She spoke with excitement about a significant meeting with a Rabbanit that left a deep impression on her, and it seems that alongside the big steps in the world of modeling and advertising, she continues to deepen her personal and spiritual search on the way from the "Big Brother" house to the next big campaign.
Shelly by the billboard (Or Gefen)
