After being rejected on television: Ofek Adanek in a new job

If you have scrolled through TikTok in recent years, there is no chance you missed the name Ofek Adanek. At just 24 years old, living in Ashkelon (originally from Kiryat Gat), Adanek is completing an extraordinary rise: from a singer who films himself in his room and has been composing since age 12, to a star who moves an entire industry with his own hands. Without huge record labels and with iron determination, he proved that you don't have to wait for someone to discover you — you can build an empire on your own.

Here are the 5 key stations on his way up:

1. The leap from the market stall to the first hit. Adanek, who has been composing since age 12, actually worked at a market stall until age 16. Everything changed when the hit "Boi Buba" was released, which exploded online and caused him to leave peddling for a full-time music career.

2. The failure on television that became a growth engine. When he tried his luck on "HaKokhav HaBa" (The Next Star), he took a hit and received only 40% support from the judges and the audience. However, the slap from prime time did not stop him — it only ignited the fire in him to prove to everyone what he is worth on his own, with zero mediation and without the backing of a broadcaster.

3. The conquered TikTok and the viral sound. Without waiting for artistic advice, Adanek writes, composes, films, and edits everything himself. His raw music, which combines black sound and social criticism, alongside huge hits like "Eich SheHi Rokedet" (How She Dances), have become some of the most talked-about and viral sounds in the country.

4. The storms, public criticism, and the prestigious campaign. He is not a classic prime-time figure, and that is exactly the secret of his charm. His clips stir up quite a few storms and public criticism due to the prominent presence of models in swimsuits, but the media noise only strengthens the brand built around him to the point that he landed the coveted job as the presenter and ambassador for the fashion brand Lee Cooper.

5. The close relationship and the next step in the industry. His life is also full of love on the personal front: in April 2025, he turned his close friendship with internet star and eyelash extension instructor Hadas Masuri (25) into a photogenic relationship, and the two even recently moved in together. At the same time, he is already working on an intriguing musical collaboration that is on the way together with Nadav Hantzis.

When you look at Ofek Adanek's path, you realize that his story is much more than just another success story in music: it is a lesson in entrepreneurship, consistency, and self-belief. In an era where social networks change the rules of the game, Adanek proves that when someone brings raw talent and authenticity without fearing criticism, the sky is definitely not the limit.