At 53: Galit Gutman reveals a dramatic makeover — "The most natural"
After decades of being identified with her famous look, the beloved model and presenter decided to take a dramatic and particularly surprising step on the set of the photoshoot that made her feel excited again.
For decades, Galit Gutman has been considered one of the women most identified with blonde hair in Israel. The 53-year-old model and presenter established a glamorous image that became an inseparable part of the local fashion and entertainment world, with the platinum shade, maintained for years by hair stylist Miki Buganim, becoming one of her most prominent trademarks.
Now she has chosen to surprise the audience with a change not seen from her in many years. Gutman was chosen to lead the first Israeli campaign for the hair color brand Excellence Creme by L'Oreal Paris, and as part of the collaboration, she decided to part with her familiar blonde look and return to the brown color that characterized her at the beginning of her career.
According to her, this decision was based not only on a desire to change her external appearance, but also on an internal feeling of a renewed connection to herself.
When asked why she chose to make the change specifically now, she explained that she felt the moment had arrived for a real refresh, one that expresses who she is today.
"Returning to the brown shade of the past is actually returning to the most natural and authentic version of myself, a reminder of who I really am," she said.
The move will be at the center of a new campaign that will launch in the coming days on digital platforms, social networks, and at points of sale.
