Squishies

Popular squishy toys have triggered over 11,500 US poison control center reports since 2024, exposing severe safety gaps, burn risks, and regulatory challenges.

The hit by children's star Maiki has conquered soldiers and led to a series of volunteer performances on bases. However, the IDF discovered that these were approved only by field commanders, without the approval of the Manpower Directorate. Despite the demand and additional performances already planned, the army has yet to decide whether to officially regulate her arrival.

Squishy toys have become one of the most prominent trends in the US market in 2026. Sales of these soft, flexible products reached approximately $297 million through June, marking a fourfold increase compared to the same period last year.

Popular squishy toys have come under scrutiny by U.S. authorities due to the risk of containing hazardous materials. Amazon has begun removing counterfeit products that fail to meet safety standards and may pose health risks to children.