Political Campaign

In David Amsalem's campaign, they chose to almost completely forgo the direct request to the voter and present him through the people, the struggles, and the moments that shaped him. Only at the last moment did he ask for the members' trust himself.

The former IDF Chief of Staff is shifting gears ahead of the October 27 elections and releasing a unique campaign ad being screened in movie theaters. The video is designed as a blockbuster trailer, presenting Eisenkot as a "Golani guy from Eilat" who has come to replace the government "in style".

Channel 14 News reported on Thursday about a storm within the student union following allegations of an attempt to fund a large-scale election campaign using student money. Union Chairperson Sivan Koren proposed a program including conferences and digital media activities, which opponents argue violates the union's bylaws by using public funds for political purposes.

A massive election sign in Hebrew for Gadi Eisenkot in Limassol has sparked public debate. MEP Fidias Panayiotou criticized the move, facing subsequent accusations of double standards and antisemitism.

In the last two weeks, the chairman of "Beyachad", Naftali Bennett, has been appearing in almost every public appearance and interview without the suit and button-down shirt that characterized him for months. According to the faction's headquarters, the branding move is intended to appeal to a younger and more energetic audience, to differentiate him from the other older candidates — and to...

Eisenkot does not need to continue conducting a direct negative campaign against Netanyahu. According to polls, most of the public is convinced that the prime minister has failed in his role, and any attempt by him to create a positive message causes embarrassment.