Niv Gilboa

The extensive pizza test by i24NEWS revealed a price gap of tens of shekels between chains in Israel, sparking a studio debate following harsh criticism from a well-known commentator regarding budget pizzas.

A popular product sold for only 5 shekels managed to infuriate the well-known presenter on live television. After refusing to put the dish in his mouth, he decided to get rid of it in a particularly provocative way in front of the cameras.

Model and influencer Maya Kay has addressed the controversy surrounding her beauty brand, Glammie. After critic Niv Gilboa accused her of selling AliExpress products at inflated prices, Kay defended her business model and explained the real costs behind building an independent brand.

After Niv Gilboa attacked Maya Kay on his personal account regarding price gaps between her brand and original products on AliExpress, the model is not staying silent.

Following the publicized confrontation surrounding the criticism he voiced regarding Maya Kay's marketing tactics and the response from Einav Bublil, the host of "Gilboa Index" claims he is receiving calls for his assassination. "It is impossible to describe this ridiculous thing," he said, clarifying that he intends to continue covering the subject in the upcoming program.

Following the TV presenter and food critic's attack on Maya Kay, influencer Einav Booblil has come to her friend's defense. Booblil stated: "It's a free market, let everyone buy wherever they want."

Niv Gilboa sent a hidden camera to model Maya Kay's new store at the Ramat Aviv Mall, and warned against the unusual markups of her technological accessories brand: "You will pay hundreds of percent more for the products."