Hotel Industry

The strengthening of the shekel has negatively impacted the results of Israeli hotel chains operating abroad, yet companies maintain that this effect is temporary and will not halt their international expansion strategy.

Despite the impact of the 'Lion's Roar' war at the beginning of the year, the hotel chain presents exceptionally strong financial results with revenues totaling hundreds of millions of shekels.

Avia Magen reveals her journey from a junior employee to managing Israel's largest hotel chain, and shares the personal sacrifices she made along the way.

According to a CBS publication, 1.3 million Israelis left the country last July — the strongest figure since the start of the war. Meanwhile, the CBS business trends survey presents a complex picture regarding hotels in Israel: the net balance of Israeli overnight stays is positive, but the balance of tourist overnight stays remains negative.

The Almog Group and partners of the Pera brand have signed a merger agreement to establish Tomiverse Hotels Ltd. The new company will combine financial strength and operational expertise to launch three major projects in Mitzpe Ramon, Tel Aviv, and the Dead Sea by 2027.

The hotel industry in Israel is trying to recover, but data shows that the return of tourists from abroad is still delayed. While Israelis continue to fill a large portion of hotel rooms and maintain the industry's activity, the number of tourist overnight stays remains low, and hotels are still dealing with the ongoing damage following the security situation.