Frito-lay

Strauss Group unveiled its 2027-2030 strategic plan, committing over 2 billion shekels to Israeli infrastructure and targeting international growth in Brazil and Europe alongside a major control acquisition in Strauss Frito-Lay.

Strauss Group is taking a controlling 50.1% stake in its salty snack joint venture with PepsiCo after acquiring an additional share. The move follows PepsiCo's earlier exit from the Sabra dip partnership.