Ferrari Luce

The first Ferrari Luce electric car, launched three months ago, was sold at a Sotheby's auction for $40 million. The final price was 35 times higher than the vehicle's standard retail value.

The first production chassis of the Ferrari Luce was sold at an RM Sotheby's auction for a staggering sum. The final price left the industry in shock, as it is dozens of times higher than the preliminary estimates of $1.1 million.

Despite harsh criticism from brand enthusiasts, Ferrari has sold out its entire production allocation for the Ferrari Luce electric vehicle. The majority of sales were recorded in the Chinese market.