Elliott Hill

Nike has dropped from the S&P 100 index after 18 years amid falling sales, increased production costs, and high-profile athlete departures like Kylian Mbappe.

Nike remains one of the world's most prominent corporations, but a 78% drop from its all-time high prompts investors to examine whether the current price presents a genuine investment opportunity.

The successful sports brand is increasing the pace of store closures across the USA in response to growing competition from young and flexible brands. Despite this, the company clarifies that they do not intend to give up their physical presence.