Circana

Found 1 recent publications

Aug 31, 2026

Business

Squishy madness: The new toy industry hit generating hundreds of millions of dollars

Squishy toys have become one of the most prominent trends in the US market in 2026. Sales of these soft, flexible products reached approximately $297 million through June, marking a fourfold increase compared to the same period last year.

Showing latest 50 articles for this tag