Apartment Sales

Hagag Real Estate concluded the second quarter of 2026 with 68 apartments sold, a 4.6% increase over the previous period. Despite varying sales volumes across projects, the company reported a 126.7% rise in net profit.

The company sold 60 apartments in the last quarter, and in its contract one can see the distribution of customer types: most pay linearly, even if they received an exemption from the index. Contractor loans account for only 6%. Does this mean that the market knows how to sell apartments without 10/90 conditions with an exemption from the index?

Apartment sales among public companies during the second quarter of 2026 reflect a volatile market. Companies are reporting sharp fluctuations in sales figures, driven primarily by aggressive promotional campaigns.

In the company's 3 significant projects in Jerusalem, almost no apartments are being sold. The price per square meter is high, but Levy continues to increase his market share and clarifies that the company will meet the pace.

The real estate market slowdown is bypassing the leading urban renewal company. Aura sold 385 apartments in five days during the 'Hever' campaign, with revenue crossing the 1 billion shekel threshold for the first half of the year.

Reports from residential developers for the second quarter of 2026 showed a moderate increase in sales compared to the same period last year, but current data from the summer months indicate that demand is fading again. Experts estimate that a significant trend shift may not arrive until 2027.

Shoval Engineering has released its financial results for the second quarter of 2026, reporting the sale of 147 apartments compared to 29 in the same quarter of 2025. CEO Ishay Rot stated that housing demand has not disappeared but has been partially postponed.

Almogim Holdings reported strong sales for the first half of 2026, selling 111 apartments. The majority of these transactions were supported by financing incentives, including contractor loans. The average apartment price stood at 2.65 million NIS.

The publicly traded company Aviv Bniya has sold only 4 apartments since the beginning of the year, highlighting the ongoing challenges in the construction sector. These low figures reflect the continued slowdown in the real estate market.

Despite the slowdown in the residential real estate sector, Africa Israel Residences managed to sell 71 housing units this quarter, with the monetary volume of transactions rising to 248 million shekels.

Social networks and artificial intelligence are taking over the marketing and advertising world. Is the old and conservative real estate industry also racing in that direction? Are Instagram, TikTok, and Facebook the new sales offices? We spoke with professionals to understand what content works and what doesn't, what makes a client leave details, and what still requires a personal meeting.