Victory Supermarkets Launch Aggressive Produce Price Cuts Across Israel
Victory supermarket chain intensifies competition in Israel's retail market by bringing back its Tuesday produce promotions, offering staple vegetables like tomatoes and cabbage for 1 NIS per kilogram.
The intense competition in Israel's retail and grocery market is escalating as supermarket chains battle for consumers' wallets. Amid rising living costs, Victory supermarket chain, led by CEO and businessman Eyal Ravid, is bringing back its popular Tuesday market promotions across all branches nationwide, offering rock-bottom prices on fresh produce.
Produce Promotions and Tiered Pricing
Under the competitive campaign, the chain is offering massive discounts on a wide range of fruits and vegetables. The standout highlights include white cabbage, carrots, and tomatoes priced at an unprecedented 1 NIS per kilogram, with a minimum purchase of 100 NIS on store products, subject to quantity limits.
Additionally, for purchases over 50 NIS, Victory offers various items at heavily discounted rates:
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2.90 NIS tier: Red beets, butternut squash, Marina lettuce, and white potatoes.
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3.90 NIS tier: Watermelon, red cabbage, onions, and red potatoes.
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4.90 NIS tier (Club members and consumers): Eggplants, green peppers, sweet potatoes, red onions, and avocados.
Premium Produce and Quantity Deals
Premium fruits and vegetables have also received special pricing:
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7.90 NIS tier: Hot peppers, corn, peaches, red plums, nectarines, and pomegranates.
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9.90 NIS tier: Lady apples, mangoes, and passion fruit (per unit).
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14.90 NIS tier: Yellow dates and white Tali grapes, while black Tali grapes are priced at 19.90 NIS per kilogram.
Alongside per-kilogram prices, the chain is featuring prominent quantity deals, such as vacuum-packed beets or radishes at 2 for 10 NIS, garlic at 3 units for 10 NIS, and mushroom packages at 2 for 15 NIS. Herb and salad bundles, including fresh mint, parsley, cilantro, dill, green onions, and various packaged greens, are also heavily discounted to attract budget-conscious shoppers.
