A discount of tens of thousands of shekels: The Israeli motorcycle importer is renewing

The HM Motors group, importer of KOVE motorcycles in Israel, has published an updated price list that will lead to significant price reductions in the rally and adventure categories, with some models dropping by thousands of shekels and offering upgraded value to riders.

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A discount of tens of thousands of shekels: The Israeli motorcycle importer is renewing
Photo: ICE / רוכבי האופנועים (צילום פלאש 90/ משה שי)

Motorcyclists in Israel will soon receive new news from the KOVE brand. The HM Motors group, the importer of KOVE motorcycles in Israel, has published an updated price list that will take effect in August 2026, including price reductions of up to 13,000 shekels on some of the company's models.

The move is intended to expand the brand's operations in Israel and offer riders higher value within the rally and adventure categories. All new prices include VAT and licensing fees.

The cheapest model in the offering is the KOVE 350R Cobra, a sporty naked motorcycle intended primarily for A1 license holders at the beginning of their journey. The model offers a 344 cc engine, compact dimensions, and agile handling suitable for both daily riding and sports-style enthusiasts. Its price remains unchanged at 29,770 shekels.

Another model that underwent a price reduction is the KOVE 450 Rally, an off-road motorcycle with road licensing intended for riders looking for rally capabilities and long rides. The model includes a large fuel tank, long-travel suspension, and a design suitable for dealing with complex terrain conditions. Its price dropped by 6,000 shekels, from 54,770 to 48,770 shekels.

The adventure model KOVE 510X also received a price update. This is a multi-purpose motorcycle with a twin engine and an upright riding position, suitable for daily use, long trips, and also for riding on dirt paths. The new price is 39,770 shekels, after a reduction of 5,730 shekels.

The largest reduction was given to the top model in the series, the KOVE 800X Rally. This is the company's most aggressive adventure motorcycle, with a twin engine, relatively low weight for the category, long-travel suspension, and components designed for challenging off-road riding. Its price dropped by 13,000 shekels, from 68,770 to 55,770 shekels.

KOVE 800X Rally (Credit: PR)

The Chinese company KOVE was founded in 2017 under the slogan "Focus on Performance" and focuses on the development of sports, rally, and adventure motorcycles. The brand gained international exposure thanks to its participation in the Dakar Rally since 2022 and in the Supersport 300 World Championship.

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