A Million-Shekel Deal: Bar Cohen’s New Professional Milestone
Social media star Bar Cohen has achieved an impressive professional milestone, joining a leading international hair care brand in a deal backed by a significant financial investment.
Social media and reality TV star Bar Cohen has achieved an impressive professional milestone by joining the international hair care brand OLIE’RE PARIS. As part of this new collaboration, Cohen will take an active and ongoing role in the brand's operations, including participating in elaborate photo shoots, leading campaigns, creating unique content, and spearheading various marketing initiatives.
The partnership is backed by a significant financial investment, with the total campaign value estimated at approximately one million shekels. This substantial sum covers Cohen’s full fee, as well as production budgets and all marketing activities, including the creation and promotion of dedicated content across her popular social media channels, where she maintains an highly active Instagram presence with hundreds of thousands of followers.
This agreement and the high level of investment arrive during a period of growth for the brand, which is currently sold in 21 countries worldwide and continues to expand its footprint in Israel and international markets. The brand’s products specialize in professional hair care and styling, utilizing high-concentration natural oils alongside advanced laboratory technology.
Bar Cohen (Photo: Omri Levy)
As a reminder, Bar Noa Cohen first entered the public consciousness as an influencer and a finalist on the reality show "Big Brother." During the show, she met Eliav Tateti; the two later married, and in January 2026, they welcomed their first child together, Elia, who joins her eldest son from a previous marriage, Leo. Over the years, Cohen has openly shared her personal struggles with her followers, including her journey through fertility treatments and her battle with alopecia.
