New Turner Stadium Hospitality Box Opens to Honor IDF Soldiers
Shikun & Binui and Shir Ben have launched 'The Southern Home' hospitality box at Turner Stadium, offering IDF soldiers complimentary VIP access to Hapoel Beersheba matches.
A joint initiative by Shikun & Binui and the catering company Shir Ben has led to the opening of a dedicated hospitality box at Turner Stadium, honoring IDF soldiers. Named 'The Southern Home', the facility was inaugurated on Sunday with a festive ceremony, offering soldiers serving in southern Israel the opportunity to attend Hapoel Beersheba matches with comfortable seating and complimentary catering throughout the games.
The new VIP lounge represents a collaboration between Shikun & Binui and Shir Ben, an institutional catering provider serving the defense establishment, the IDF, and the US Air Force, alongside major national projects such as the IDF Intelligence City in the Negev. The opening ceremony brought together key figures, including Shmulik Shay of Shikun & Binui, Ben Ohayon of Shir Ben, Beersheba Mayor Ruvik Danilovich, and Hapoel Beersheba owner Alona Barkat.
Speaking at the event, Shmulik Shay emphasized the human-centric vision behind the project, dedicated to intelligence personnel, telecommunications units, and all stationed IDF troops. Ben Ohayon echoed this sentiment, highlighting the companies' deep-rooted connection to the Negev and their ongoing commitment to supporting soldiers beyond active military service.
