Tiv Taam Launches November Campaign With 600,000 Shekel Investment
Tiv Taam launched a 600,000-shekel November shopping campaign with online promotions and a 50-shekel bonus for new customers. Meanwhile, the retail chain's stock faced recent market fluctuations.
Tiv Taam, Israel's largest non-kosher retail chain, has launched a new marketing campaign for November's shopping season under the slogan "OH MY NOV!", backed by an investment of approximately 600,000 shekels. The campaign focuses on online promotions and offers new customers a 50-shekel bonus on their first online order.
Avivit Levy-Naam, Marketing and Sales Manager at Tiv Taam, noted that November has become one of the prominent shopping months of the year. The company aims to provide a rewarding online shopping experience, combining home delivery convenience with the new customer incentive.
The campaign, created by the Baumer Bar Rivnai advertising agency, will run across television, digital platforms, social media, and Russian-language media channels. Tiv Taam recently marked the third anniversary of its TivClub loyalty program, which boasts approximately 700,000 members.
In addition to the current promotions, loyalty club members receive a 3 percent cashback on all purchases made in stores or online, redeemable for future shopping. Founded in 1989, the company experienced significant growth in the 1990s, partly driven by the massive immigration wave from the former Soviet Union, before coming under the control of businessman Shalom Hagi in late 2009.
Meanwhile, Tiv Taam shares have experienced market volatility on the Tel Aviv Stock Exchange. Over the past month, the stock fell by 6.73 percent, whereas it recorded a 4.89 percent increase over the last three months, despite a 20.22 percent decline over the past six months.
