TikTok Launches Voice Comments, Real-Time Polls, and AI Tools in Israel
TikTok introduces new engagement features in Israel, including voice comments, real-time polls, and AI-driven advertising tools like Dreamina Seedance and GMV Max Pro.
TikTok has officially launched a suite of new engagement features in Israel, including voice comments, real-time polls, image carousels, and Live Photo replies. The rollout is currently underway globally, with availability expanding throughout September. Voice comments allow users to record audio messages of up to 60 seconds directly beneath a video by tapping the microphone icon in the comment box, a feature restricted to accounts for users aged 18 and older. According to TikTok, over 1.7 billion comments are posted on the platform daily, and these new tools aim to further invigorate user interaction.
New Interaction Tools and AI Advertising Suite
In addition to user-facing updates, TikTok Israel revealed a series of advanced tools for advertisers and brands during the TikTok World event. Among them is the integration of ByteDance's Dreamina Seedance video generation engine into Symphony, the company's AI-powered creative suite. Advertisers can now transform a single product image into a full campaign video or generate multiple content directions from text prompts. Furthermore, the newly introduced Dreamina Seedance 2.5 improves video length, detail level, and visual quality, currently available in early trials for select brands.
«We are in the midst of a profound shift in consumer behavior: a journey that was once linear between discovery, consideration, and action is collapsing into a single living, emotional, and immediate moment,» said Anna Palkin, Head of Business Operations at TikTok Israel.
Advanced Campaign Management and E-Commerce
TikTok also unveiled Auto Selection and Content Suite for streamlined creative management. Auto Selection automatically evaluates which content performs best—whether brand-native, Symphony-generated, or creator-led—and scales it while automatically replacing fatigue-prone assets. Meanwhile, Content Suite identifies organic creator videos featuring a brand, predicts their ad potential, and allows marketers to license and promote them seamlessly. For commerce, the platform introduced GMV Max Pro, an advanced iteration of GMV Max that incorporates profitability metrics alongside sales attribution. Finally, TikTok introduced Mini Series and Mini Games formats alongside TikTok Agentic Hub, an AI workspace designed to orchestrate end-to-end campaign workflows while keeping final approvals in the hands of marketers.
