Israeli Food-Tech Startup Tastewise Lays Off Dozens of Employees Globally
Israeli food-tech startup Tastewise has laid off dozens of employees globally, months after securing a $50 million Series B funding round for its AI-driven food industry platform.
Israeli food-tech company Tastewise has laid off dozens of employees across its global operations in Israel, the United States, Spain, and other countries, where it employs around 100 people total, with over 60 based in Israel.
Founded in 2018 by Alon Chen and Eyal Gaon, Tastewise developed a generative artificial intelligence (GenAI) platform tailored for the food and beverage industry. The technology converts consumer data and trends into actionable marketing and commercial applications, deploying dedicated AI agents to conduct market research, generate data-driven concepts, and automate manual workflows.
The layoffs follow a $50 million Series B funding round in June 2025 led by TELUS Global Ventures, with participation from Disruptive AI, Peakbridge Capital, Duo Partners, and PICO Venture Partners, bringing the company's total funding to $72 million.
In June, CEO Alon Chen stated that the platform monitors home cooking panels, social media, and recipe sites to identify consumer habits, helping major food manufacturers bridge the gap with buyers. Responding to the layoffs, Tastewise stated that it continues to grow and serve leading global food and beverage brands, adjusting its team structure to meet evolving market demands.
