Rami Levy and Tiv Taam Show Massive Price Gap for Identical Grocery Cart
A new retail study reveals Tiv Taam is Israel's most expensive supermarket chain, while Rami Levy and Osher Ad offer the cheapest baskets, with a 543.64 shekels price gap for identical goods.
A comprehensive retail market study reveals significant price disparities among Israeli supermarket chains, with a difference of hundreds of shekels for an identical shopping cart. According to the research conducted on November 12, 2026, Tiv Taam ranks as the most expensive retail chain in Israel, where a standardized basket of 165 leading products totals 2,514.71 shekels.
Fresh Market closely follows at the bottom of the ranking, forming the most expensive pair in the market. The price gap between Tiv Taam and the cheapest chain in the country reaches 543.64 shekels for the exact same cart—representing a 27.6% markup that equals nearly an average family's weekly grocery expenditure.
The findings are based on data from the Prices website, analyzed by Dr. Hezi Mizrahi Gur. The survey compared prices across 165 items spanning all supermarket departments—including dry goods, beverages, produce, dairy, poultry, fish, snacks, cleaning supplies, and toiletries—across ten retail chains, utilizing final consumer checkout prices including promotions.
Comparison with October prices revealed a mixed trend: while sharp discounts were recorded on individual items, nearly one in four products actually increased in price, resulting in a negligible overall basket reduction of just 1.6%. Meanwhile, Shufersal Deal, positioned as the discount format of Israel's largest retail group, ranked eighth out of ten, making it the third most expensive chain in the study and trailing far behind leading discounters.
At the budget-friendly top of the ranking, Rami Levy offers the most economical basket at 1,971.07 shekels. However, competition for the cheapest chain title is fiercer than ever: Osher Ad secured second place with a mere 10.97 shekels difference from Rami Levy—a gap smaller than a box of breakfast cereal. Yesh Chasid and Yochananof round out the four cheapest chains, with the variance among all four standing at under 3%.
The bottom line for consumers is clear: the choice of supermarket brand outweighs individual shelf promotions. Families shopping at high-cost chains spend hundreds of unnecessary shekels on an identical basket. Nevertheless, individual purchasing habits, store proximity, and club memberships can alter the equation from household to household.
