Strauss Launches 'HaHumsiya shel Ahla' Bringing Restaurant-Style Hummus to Retail
Strauss Group's Ahla brand launches 'HaHumsiya shel Ahla', bringing authentic restaurant-style hummus to supermarket shelves with a new recipe and distinctive packaging design.
Strauss Group's Ahla brand, Israel's leading and best-selling hummus label, is launching a new product line named "HaHumsiya shel Ahla". The initiative offers consumers a novel alternative for experiencing authentic restaurant-style hummus directly from supermarket refrigerator shelves.
Company representatives emphasize that the new product delivers a flavor profile and texture closely mirroring traditional hummus eateries. This is achieved while strictly maintaining high-quality ingredients and uncompromising food safety standards.
As part of this distinct concept, the new series features a unique and minimalist packaging design. The clean, straightforward aesthetic draws inspiration from traditional Israeli hummus spots, ensuring a strong shelf presence.
Strauss Group's head chef, Yaniv Gur Arie, recommends plating the hummus, drizzling it with olive oil, adding chopped parsley, and serving it with fresh pita. The 400-gram product is vegan, gluten-free, and certified kosher by Badatz Shaarit Yisrael, Belz, and the Karmiel Rabbinate.
