Shlomo Group Launches Shlomo NEW Showroom Network with 15 Million Shekel Investment
Shlomo Group launches Shlomo NEW, a 15-million-shekel showroom network offering zero-kilometer cars, trade-ins, financing, and maintenance services across Israel.
Shlomo Group is expanding its presence in the private automotive market with the launch of "Shlomo NEW", a network of showrooms offering zero-kilometer vehicles and various new models from leading brands. The initial investment is estimated at 15 million shekels, providing consumers with an alternative to traditional importer showrooms alongside financing, trade-in, and maintenance services.
Showroom Expansion and Digital Integration
Two showrooms have already opened in Petah Tikva and Rishon LeZion, spanning over 1,000 square meters each. Additional branches are planned for Haifa, Beersheba, and Jerusalem by the end of the year. The network features a dedicated digital platform where customers can check models, prices, and schedule test drives online.
"The launch of Shlomo NEW is a strategic step in expanding our private car market operations. By leveraging our experience managing Israel's largest fleet, we connect sales, financing, and maintenance under one roof," said Eyal Gur, CEO of Shlomo Group.
Comprehensive Services and Packages
Clients will also benefit from the "Shlomo Relax" package, which includes periodic maintenance, unlimited puncture repair, and roadside assistance. Management of these services is streamlined through a dedicated mobile application.
