Reshet 13 Spokesperson Steps Down Amid Management Shakeup and Pivot to Entertainment
Nadav Gezundheit steps down as Reshet 13 spokesperson after a year, moving to Channel 16, as the network shifts its focus heavily toward entertainment and ratings.
Changes at Reshet 13 continue as Nadav Gezundheit, the channel's spokesperson and manager of Netta Barzilai, steps down after just a year. Gezundheit is set to join Channel 16 as head of communications ahead of its official launch.
Shift to Entertainment
While the new ownership initially promised to strengthen the news division and protect journalistic independence, management quickly pivoted toward entertainment and the fierce ratings battle against Keshet 12. Shows like "Game of Chefs" underwent major overhauls, and veteran anchors and journalists have departed the network in recent months.
Management and Ratings
With new CEO Idan Elrom at the helm and heavy involvement from the ownership, the network is banking heavily on high-rating reality formats like "Survivor," which premieres this coming Saturday. Management has made it clear that boosting audience metrics is the top priority for the upcoming season.
