Selena Gomez's Rare Beauty Launches in Israel via Be Pharmacy

Selena Gomez's global beauty brand, Rare Beauty, is officially arriving at the Israeli pharmacy chain Be, with prices promised to compete with the European market. Pre-sales officially kicked off on Sunday through the Be app, offering nationwide shipping before the products hit physical stores across the country.

A New Era for Israeli Beauty Shoppers

The launch allows beauty enthusiasts across Israel to curate collections featuring top-tier international brands. Rare Beauty has captured global attention since its inception thanks to its innovative formulas, high quality, and empowering social message. The initial lineup includes fan-favorites such as liquid blushes, powder blushes in shades like Cheer and Joy, melting cream blushes, tinted lip oils, silky highlighters, lip glosses, and hair and body mists from the Find Comfort line.

"We are proud to be a House of Beauty and bring the trendiest brands to Israel," stated Eitan Seida, CEO of Be. "We chose an innovative launch via pre-sale to ensure customers from north to south have easy access to global favorites."

Competitive Pricing and Market Expansion

Israeli consumers can expect competitive price points for the imported items: liquid blushes are priced at 89 shekels, melting cream blushes at 79 shekels, lip oils at 69 shekels, lip glosses at 93 shekels, and highlighters at 95 shekels. This launch follows closely on the heels of Sephora's recent arrival in Israel, which opened three flagship branches in Azrieli malls across Tel Aviv, Holon, and Jerusalem, further heating up the local cosmetics market.