Rapidus Opens New Kosher Branch on Rothschild Boulevard in Tel Aviv
Rapidus taco bar, part of the BBB group, has opened a new kosher branch on Rothschild Boulevard in Tel Aviv following a 700,000 shekel investment, expanding its nationwide footprint to nine locations.
The Rapidus taco bar chain, operating under the BBB group, has opened a new kosher branch at the corner of Rothschild Boulevard and Allenby Street in Tel Aviv. The expansion involved an investment of approximately 700,000 shekels and marks a significant step in the brand's nationwide growth strategy.
Spanning roughly 70 square meters, the new establishment features approximately 30 seating options distributed across its indoor space and an outdoor balcony. Strategically positioned in a prime commercial and culinary hub, the branch aims to serve local residents, professionals, and visitors seeking quick, high-quality dining options throughout the day.
Culinary Offerings and Nationwide Expansion
The location offers the full kosher menu of Rapidus, blending Tex-Mex cuisine with an urban Israeli character. Signature items include birria tacos with asado, vegan cheese, pickled onions, and cilantro, served alongside a rich birria dipping broth. Diners can also choose from various sharing plates, crunch wraps, and customizable bowls.
Ahuva Turgeman, CEO of the BBB group, emphasized the strategic importance of the new launch.
"The opening on Rothschild represents another step in our brand growth strategy and the strengthening of our presence in strategic locations across the country," Turgeman stated, noting the vision to establish Rapidus as Israel's leading taco bar chain.
With this latest addition, the network now operates nine branches nationwide, including locations in Netanya, Herzliya, Rishon LeZion, Eilat, and Beersheba.
