BBB Group's Rapidos Chain Opens First Eilat Branch for 1 Million NIS
The Tex-Mex chain Rapidos, part of the BBB Group, opened its first Eilat branch with a 1 million NIS investment, expanding its nationwide footprint to 7 locations.
The Tex-Mex chain Rapidos, part of the BBB Group, is continuing its nationwide expansion by opening its first branch in Eilat, with an estimated investment of approximately 1 million NIS.
Eilat Branch Details
The new branch in Eilat, located on HaTmarim Boulevard in one of the city's main commercial hubs, covers an area of roughly 60 square meters. It features about 40 seating options, combining both indoor and outdoor seating to accommodate visitors.
The branch will offer Rapidos' rich and varied menu. For example, the chain's flagship dish, the Crunch Wrap, features a wrap split in half with a choice of meat (beef, asado, chicken, crispy chicken, or vegan), accompanied by a crunchy tostada, vegetables, and rotating sauces. Prices range from 58 to 67 shekels depending on the meat selection.
Menu and Pricing
In the taco section, customers can find dishes such as Birria Tacos (63 shekels) consisting of 3 seared taco shells with asado, vegan cheese, pickled onions, cilantro, and birria consommé—a broth made from long-cooked meat with a blend of dried peppers, spices, and vinegar.
Among the leading starters are Hot Wings featuring 9 crispy wings in Mexican barbecue sauce, green onions, cilantro, and fresh sliced chili for 47 shekels; Corn Ribs seasoned with chipotle aioli, vegan parmesan, and cilantro for 36 shekels; and Chicken Tenders offering 4 crispy coated chicken pieces with a choice of dipping sauce for 49 shekels.
"The expansion of Rapidos to the south is a significant step for the brand and part of our vision to make Rapidos a nationwide chain, expanding its presence in strategic locations. We chose Eilat believing in the city's potential and its local and visiting audience," stated Ahova Turgeman, CEO of the BBB Group.
Strategic Expansion
The choice of Eilat marks Rapidos' entry into a major tourism city, allowing the brand to appeal to new audiences: local residents alongside hundreds of thousands of visitors throughout the year from Israel and abroad. With the opening of the Eilat branch, the Rapidos chain now operates 7 branches across the country, including locations in the Netanya industrial zone, Menora Mivtachim Arena in Tel Aviv, central Herzliya, Rishon LeZion, Nahariya, and Beer Yaakov.
