Lia Spilkin Appointed CEO of PUSH Business as Media Group Expands
PUSH media group appoints 26-year-old Lia Spilkin as CEO of its newly launched economic and consumer branch, PUSH Business. Spilkin brings extensive media and tech experience from Channel 12, Monday.com, and Nas Daily.
The management of the PUSH media group has announced the appointment of Lia Spilkin as CEO of PUSH Business, the group's newly established economic, business, and consumer branch. In her new role, Spilkin will oversee the company's establishment and ongoing management, including content strategy, sales, and partnerships.
Having grown through social media platforms, the PUSH group has evolved into a prominent news destination for a wide audience in Israel, recording over 700 million views last month. The launch of PUSH Business marks an expansion into economic and consumer affairs, aiming to deliver professional and relevant content to social media news consumers.
Spilkin, 26, began her professional career as a legal and police correspondent for Galei Tzahal. Following her military service, she joined Channel 12, covering the economy and regional affairs. She later moved to the tech company Monday.com, managing partnerships in Asia, and most recently served as Head of Content at Nas Daily, founded by Israeli content creator Nuseir Yassin, which has amassed around 80 million followers globally. Under her leadership, the channel received recognition from the IDF Spokesperson's Unit in Persian for contributing to public diplomacy during the conflict with Iran, alongside international content awards.
Group management stated: "We welcome the appointment of Lia as the first CEO of PUSH Business and express full confidence in her capabilities. Our mission is clear: to lead the next generation of news in Israel with professional, sharp, accessible, and relevant content."
Recently, PUSH founder Itzik Perzan acquired the remaining stakes held by communications consultant Moti Sherf, following the purchase of a 35% stake last November. The initial transaction was facilitated through Eli Barkat and the BRM fund, which provided entrepreneurial financing for media and tech investments to Sherf's Forever company.
The transaction valued the company at 10 million NIS, matching the valuation when investors entered the firm at the end of 2025. However, market estimates suggest that PUSH's current valuation is significantly higher, meaning the transaction price does not necessarily reflect the enterprise's true market value.
