Paris Saint-Germain and L'Oreal Announce Strategic Partnership Through 2028

Paris Saint-Germain and L'Oréal Group have announced a strategic partnership extending until 2028. This collaboration marks the first time two iconic Paris-founded organizations have united to promote a contemporary vision of French excellence worldwide, driven by innovation, achievement, and shared ambition.

Both organizations share deep roots in Paris and its metropolitan area, having grown from local institutions into global powerhouses. Paris Saint-Germain has established itself as a leading global sports organization, boasting over 250 million social media followers and expanding its cultural footprint into fashion, music, art, and lifestyle. Meanwhile, L'Oréal Group operates in more than 150 countries with over 90,000 employees, driving the global beauty industry through science, innovation, and creativity.

Scientific Collaboration at PSG Campus

This partnership represents L'Oréal's first-ever collaboration with a football club. The alliance will leverage the scientific expertise of Vichy Laboratoires, a leading dermocosmetics brand recommended by over 80,000 dermatologists worldwide. Vichy will serve as the official skincare and haircare partner for the PSG men's professional team.

"This strategic partnership connects two Parisian institutions dedicated to excellence, uniting elite sports performance with cutting-edge dermatological science." — Corporate Statement

Scientific teams from Vichy will operate directly at the PSG Campus in Poissy, conducting joint research on skin and scalp health, personal well-being, and athletic performance. The collaboration will also produce educational content on integrative health, bridging elite athletic insights with tailored dermatological protocols.

Exclusive Fan Experiences

Beyond player support, L'Oréal Group brands will provide exclusive experiences for Paris Saint-Germain fans during selected home matches at the Parc des Princes. These activities will blend sports, innovation, and style to extend the partnership experience directly to the supporters.