For only 59,900 shekels: motorcycle brand breaks the market with surprising prices

The HM Motors group, the importer of Sherco motorcycles in Israel, is launching the 2027 FACTORY enduro model line with an unprecedented move in the local two-wheeled market. In a step designed to break the norms of bargaining and discounts common in the industry, the importer is moving to a uniform, low, and completely transparent price list.

This means a complete elimination of the gap between the official list price and the actual closing price, regardless of the customer's negotiation skills, the type of transaction, or their seniority on the trails. The move passes the currency exchange rate decline on to the riders and sets an accessible starting price of only 59,900 shekels.

The launch in Israel comes as Sherco is at the peak of its performance in the international arena, after recording impressive achievements in world championships. Rider Steve Holcombe gave the brand the world championship after Hamish Macdonald's victory in 2025.

In addition, rider Teodor Kabakchiev took second place in the prestigious Red Bull Romaniacs 2026 extreme enduro race. The brand's success is based on a development concept where the most demanding race tracks serve as a living laboratory for upgrading production motorcycles.

The Israeli 2027 line includes seven professional FACTORY models, three two-stroke models and four four-stroke models. The 2027 models present a focused evolution of the platform, including fresh graphics, an updated seat, and a new battery for all models, alongside targeted changes in the two-stroke engines and a new exhaust system in the SE-F 300 model.

The prices of the models range from 59,900 shekels for the two-stroke SE 125 model, through 77,900 shekels for the SE 300 2T model, and up to 85,900 shekels for the top-tier SE-F 500 model.