Starting at 100,000 euros per week: Hotel chain launches a private luxury yacht

The luxury hotel chain Gordonia is expanding its operations and entering the luxury cruise tourism sector in collaboration with the company Swell Yachting. The move is intended to meet the growing global demand, primarily from the American and European markets, for private and personalized luxury vacations in the Mediterranean basin.

As part of the service, the luxury yacht "GORDONIA I" from the Italian luxury brand Sanlorenzo is offered for rent. The yacht, a 2026 model approximately 36.5 meters (120 feet) long, was designed by the renowned Italian designer Piero Lissoni and is intended for intimate hosting of up to 12 guests. The yacht includes five spacious double suites, luxurious hosting areas, sun decks, and a plunge pool, alongside advanced propulsion systems from Volvo Penta that bring it to a maximum speed of 24 knots.

Cruises are offered between the months of April and October along the coasts of Italy and Greece, with the cruise route, destinations, and experiences tailored personally for each guest. At the disposal of the vacationers is a permanent professional crew of seven people — including a captain, a private chef, stewards, and sailors — alongside diverse water sports equipment, including a speedboat with two engines and three jet skis. The price for renting the yacht starts from 100,000 euros per week, an amount that includes the use of the vessel's facilities, equipment, and the full crew.

According to Gadi Priver, CEO and co-owner of the Gordonia chain:

"The goal of the service is to replicate the meticulous and luxurious hospitality experience associated with the chain's hotels at sea, and to offer a completely private vacation where every detail is personalized for the guests."