Beyond Parking: How Pango Evolved Into Israel's Leading Mobility Super-App

Pango is no longer just a parking app. Under CEO Yonatan Alon, the company has expanded aggressively into public transportation, driver services, international travel products, and lifestyle offerings, evolving into a comprehensive super-app.

While parking remains the core user touchpoint, Alon reveals that it is not a significant revenue generator and does not form the basis of the company's business model. Following failed attempts to acquire Gett and interest in Ten Bis, Alon explicitly states that the firm is evaluating further acquisitions and hinting at future market moves.

Transforming from Parking to Mobility

When Yonatan Alon took the helm at Pango four years ago, he inherited a dominant brand with millions of users. However, in a market with a finite number of vehicles and parking spots, organic growth was capped. Pango needed to reinvent its value proposition.

"I came here after making sure, together with the board, that they really wanted to break the mold and build the kind of things that need to be done," Alon shares in an interview with Globes. "It was clear that we were going to experiment, fail, and build."

Today, Alon envisions Pango as an ecosystem where users can pay for public transport, book car washes, roadside assistance, scooters, EV charging, and even locate local artisan coffee carts. International services have also been integrated, including car rentals and eSIM packages.

The Subscription Business Model

Operating since 2007, Pango is controlled by the Milgam Group, alongside investments from Infinity Israel (Tash'i) and Harel Insurance. Market sources estimate the company's valuation at roughly ₪1.5 billion.

"Parking proper generates almost no income. Pango's business model is built largely on monthly subscription revenues, much like Spotify or Netflix," Alon explains.

Every parking transaction or public transit payment merely involves passing funds through intermediaries, with tariffs dictated by municipalities and the Ministry of Transport. Revenue is driven by subscription tiers, smart digital reminders, cashback features, and bundled family plans.

Future Expansion and Acquisitions

Looking ahead, Alon notes that Pango is eyeing broader business verticals. The company is actively scanning the market for proven enterprises in fintech, culinary, and transport sectors to drive future growth.

"We are interested in proven businesses with real current operations and strong future potential," Alon says. "This can be in transportation, tourism, fintech, culture, or even the culinary world. Everything that can enrich, streamline, and diversify our content worlds under the new strategy."