Osher Ad enters a new field: The surprising product available for 999 shekels

The Osher Ad chain continues to expand its range of non-food products, and this time it is an especially unusual item. Customers who recently visited various branches were surprised to discover that, alongside the familiar shelves, kayaks for sea or river paddling are being offered for sale at a price of 999 shekels.

Photos of the kayaks placed in the branches have been circulating on social media, sparking numerous reactions. Users humorously wondered what the next product the chain would offer might be, raising speculations such as jet skis, airplanes, and even hot air balloons.

This move joins a long line of products that Osher Ad has introduced in recent years into the "non-food" category. Recently, the chain began selling a Lenovo laptop, model IdeaPad Slim 3 15ARP10, at a price of 2,599 shekels. According to signage in the branches, the computer is sold through customer service desks rather than from regular shelves.

At the same time, Osher Ad continues to promote specific sales in various branches across the country. Among other items, electric scooters, electric bicycles, mobility scooters, electrical appliances, television screens, wet-dry vacuums, refrigerators, coffee machines, school supplies, and other seasonal products have been offered recently at special prices.

As recalled, one of the most prominent moves the chain made this year was presenting a new 0 km Kia Sportage vehicle for sale at one of its branches. As part of the process, the purchase procedure began with a down payment of 1,800 shekels at the supermarket's main checkout.

Now, with the entry of kayaks onto the shelves at a price of 999 shekels, it seems that Osher Ad continues to expand the variety of products offered to its customers, adding another category to the list of unconventional items found in its branches.