Osher Ad Supermarket Chain Faces Multimillion-Shekel Class Action Lawsuit
A court approved a multimillion-shekel class action lawsuit against Osher Ad over unpriced goods, while the chain maintains its pricing practices complied with legal interpretations.
A dramatic legal development unfolded for the prominent supermarket chain Osher Ad, as a court approved a multimillion-shekel class action lawsuit against the company over allegations of failing to display price tags on products across its branches.
The petitioning process began several years ago, and following extensive legal proceedings, the court greenlit the class action framework. However, the ruling does not determine liability, merely allowing the judicial review to proceed.
Corporate Response and Defense
Representatives for Osher Ad stated that class action suits have frequently become a mechanism for exerting financial pressure on enterprises. The company emphasized that it respects the judicial decision while noting that the ruling addresses certification rather than the merits of the case.
"We believe that throughout the continuation of the proceedings, we will prove that consumer interests were not harmed, prices were displayed clearly and accessibly, and the chain operated in accordance with legal interpretations." — Osher Ad Management
Chain History and Legal Background
Founded in 2009 by Avraham Moshe Margalit, Aryeh Boym, and Yehuda Laniado, Osher Ad has grown into a major retail destination, currently operating 24 massive branches nationwide alongside four outlets in the United States under the Bingo Wholesale brand.
The retailer has faced previous consumer and labor legal challenges, including a certified class action over pricing above regulatory caps for 60-egg cartons, a lawsuit regarding self-checkout systems in 2026, and a 2025 civil suit over Passover Chametz regulations.
