Osher Ad crashes prices and surprises the market: must-have item for only 179 shekels
Your shopping cart is about to change: the well-known food chain has started offering a distinct Jewish item that you would not expect to find alongside regular household deals, and this is its surprising price.
Customers arriving at the Osher Ad chain to fill their shopping carts with food and consumer goods may encounter an offer of a different kind these days: a mezuzah and a mezuzah case intended for Sephardic/Mizrahi traditions, offered at a price of 179 shekels.
The sign placed next to the product displays the price prominently — 179 shekels — with the product description appearing above it. This is a distinct Jewish item that joins the range of products available in the chain, alongside the routine shopping that customers come to purchase.
The fact that a mezuzah and a mezuzah case are being sold in a large retail chain may spark interest among customers, mainly due to the convenience of purchasing the product during a regular supermarket trip, without specifically turning to a store specializing in religious articles.
According to the details on the sign, the product is intended for Sephardic/Mizrahi traditions and is priced at 179 shekels. From the image alone, it is not possible to determine further details regarding the scribe (sofer), the level of hiddur (beautification), the size of the mezuzah, the material of the case, or the body that granted the kashrut and supervision for the product.
The price may particularly attract the attention of those who are moving to a new apartment, replacing mezuzot, or purchasing an additional one. However, in the case of STaM products (Scrolls, Tefillin, and Mezuzot), price is not the only factor to consider; it is recommended to also examine the kashrut, proofreading, and supervision details appearing on the packaging.
Thus, among the shelves and promotions usually identified with household shopping, Osher Ad is this time offering a product of a completely different kind: a mezuzah and a mezuzah case for Sephardic/Mizrahi traditions, at a price of 179 shekels.
